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1941: COACH founder Miles CahaCOACH was first established, is made up of six from leather. The master joint operation, is the United States of America 's oldest and most successful leather products company. And today, after more than half a century, COACH leather factory is still performed by skilled leather master charge, most of them have more than 20 years of experience in the leather, the leather craft is full of love and professional, therefore, on every COACH cobbler master, COACH is not just a brand name, and more they are the crystallization of hard work and development. Nineteen ninties, COACH company and many have a history of the old enterprises, met development" bottleneck". At the time of the COACH products, mostly with strong functional, durability and other advantages, but in the advertising information the rapid expansion of the last century 90's, but was unable to establish his own unique brand image. At the same time, Louis Vuitton, PRADA begins with the impression of the product design for the market, the company took a previously belonging to the COACH market share. COACH sales not only remain stagnant, but retrogression. By 1995, the company ushered in the turn for the better, because they have a history of the company's" Redeemer" -- Frank Fu road. He became chairman and CEO, COACH brand began to restore vitality afresh. Frank 's philosophy is: in the rich material, information developed modern society, relying on quality and functionality has been unable to meet the modern consumer demand, consumers actually cares about and the pursuit of pleasure, whether carry is beautiful" emotional" demand. So after he took office, the work is no longer so that the quality and function of COACH products only competition, he must improve product" emotional needs". Shortly after taking office, frank, has brought in a new designer Reed Krakow. Krakow put forward the famous 3F new product concept -- Fun, Feminine, Fashionable, COACH directly to the brand to see hope. From raw materials to change the product proceed with, the design of Krakow introduced leather, nylon and fabrics, to market light, bright color bag. Of course, the beginning of the transformation is not completely, but gradual. Because frank, fling caution to the winds that, if carried out a new design, will only cause the COACH inherent consumers antipathy. " We want to do is to not hurt the original brand under the premise, do incremental innovation." Slowly, innovation works, COACH company's sales began to pick up. Reliable quality and sophisticated design COACH back to the line of sight of people, and quickly to regain market share. After more than ten years of development, to the end of 2006, the company's market capitalization is approaching $18000000000, become the fashion brand leader.